JONI TOHER | RECENT PROJECTS
GREEN LIFE FARMS
FROM FARM TO STORE:
HANDS-FREE HARVESTED HYDROPONIC GREENS
Challenge: Design product labels for hydroponic greens to showcase, differentiate the brand and it’s key selling points, and stand out in the retail produce market.
Solution: By designing the labels to reinforce the nostalgic tone of the branding in a simple and elegant way, the client could showcase the environmentally friendly and pure nature of their product line. I also added a license plate with a memorable slogan that includes the location of the farm to play off the vintage farmer’s truck branding.
Result: Green Life Farms has grown by leaps and bounds since they introduced their line of hydroponic greens. Their exceptional quality products are now available at 100s of grocery stores throughout Florida and they have recently announced a partnership with HelloFresh, a very popular home meal delivery service.
GRAPHIC DESIGNER
PRINT DESIGN SPECIALIST
WEBSITE DESIGNER | COPYWRITER
BRANDING & MARKETING
REMOTE | CONTRACT