JONI TOHER | RECENT PROJECTS

SALEM DESIGNS

REACHING NEW HEIGHTS:
REBRAND FOR A GENERAL CONTRACTOR
& LUXURY HOME BUILDER

Challenge: The owner of Salem Designs, a general contractor and custom luxury home builder wanted to attract more high-end clients that would appreciate both his building and design skills.

Solution: I elevated his brand to align with Salem Designs’ ideal clientele. This was achieved by launching a full-scale rebrand. I presented the client with a new logo, new website, new photography, new messaging/copywriting. All concepts were approved first round.

Result: Salem Designs now has a brand that lives up to their reputation for building dreams for their clients since 1995 and attracts a whole new level of prospects.

: : MY ROLE IN THIS PROJECT : :

Full rebrand including new logo design
Tagline development
Copywriting
Photography
Website design/development
Business card design
Wearables (t-shirt) design
Vehicle branding